DogExpress
The canine that emerged victorious in a dance competition during Monday night’s Lakers-Knicks game in Los Angeles has become more than just a viral sensation—it’s become a strategic branding opportunity. Brodie, the Goldendoodle, took a prominent seat at Crypto.com Arena, showcasing a deliberate effort to boost both the dog’s prominence and the already successful pet influencer industry.
Brodie, raking in approximately $1.5 million this year through brand collaborations with companies like Celsius and Viacom, as well as social media platform earnings, has surpassed the NBA minimum salary of $1.1 million for the 2023-24 season, as reported by Statista. Cliff Brush Jr., affectionately known as Brodie’s dad, emphasized that the 4-year-old service dog enjoys a life of luxury, with Brush being instrumental in creating engaging content—such as entertaining videos—for Brodie’s social media accounts boasting around 15 million followers.
The Lakers game marked another chapter in Brodie’s adventures at professional sports events. Based in Fort Lauderdale, Florida, Brush and Brodie have been making waves across various sports arenas. From throwing the first pitch at a Florida Marlins game last season to making their NBA debut at a Miami Heat game and now scheduling their inaugural appearance at an NHL game with the Florida Panthers, the duo has covered a range of experiences.
During the Lakers’ game, Brodie found himself seated next to the well-known couple Kevin Bacon and Kyra Sedgewick. The images of the 80-pound dog comfortably perched on Brush’s lap and under his seat quickly circulated across the Internet, adding another viral chapter to their ongoing adventures. Brush acknowledged the widespread attention, stating that while they’ve had many viral moments before, this particular event seems to have elevated their visibility to a new level.
in Chandigarh, India. 
