Marketing is a socio-economic activity that satisfies the supply-demand needs of society. The traditional forms of marketing apply to the real world. For the internet, you have to resort to a different set of strategies. These digital marketing methods apply to large companies as well as small and medium scale enterprises (SMEs).
Technically, you have to draw up a marketing plan. Then, implement it in collaboration with other stakeholders. After that, you get the feedback and go back to the drawing board. Again, you start analyzing the data for better ideas. A good website is indeed the backbone of online business, but it is not where you should focus initially. Start with a basic site. Create a good audience base and turn to improve your site’s quality.
Online Pet Business and 4 P’s
Let us look at the business of selling pet products online. You can start a business and contact a pet advertising agency like us for help. Your products can include anything from selling pet animals to pet food. The marketing staff of these agencies will be ready to assist with great ideas.
Before we get to these ideas, let us look at the four Ps.
Your product/service is the most important element of your pet business. Then it is the price you set for your product or service. The next factor is the place of business, which here means the internet. And finally, the marketing or promotion itself.
There are a few auxiliary P’s like productivity and politics. But an advertising team would avoid them at any cost. Instead, a top-quality pet business consulting company will suggest the following things to do:
1. Get the relevant traffic
Millions of people visit the internet every second. The internet is vast and complex for any new businessman. But, digital consultants understand the method beneath this madness. Only an expert can use the right keyword, Metadata, and other factors to highlight your product from the crowd.
The basic method to get relevant traffic to your website is via search engine optimization (SEO). Words like dog groomers, pet food, and dog walker are keywords. These keywords help in increasing the rank of your website. In short, targeting the right keywords along with a good marketing strategy can help your site rank on the first page of Google.
According to a survey, 80% of the searchers do not look beyond the first three results in the search engine, and only 3% of the users move to the second page of Google. Thus, if your site appears on the second page of Google, your audience base is less than 3%. So you need professionals such as expert digital marketing analysts to help with your website SEO and SEM.
2. Build up a business network
If you are starting a specific business, you need to have a large network of customers, suppliers, logistics handlers, and others. You can actively solicit the help of pet boutiques, veterinarians, dog walkers, and business friends. A good word from your connections can go a long way in this line of business. Word-of-mouth is a very effective form of marketing than any ad-campaign or celebrity-posing billboards. Collaborate with review sites and bloggers to improve word-of-mouth in the internet space.
3. Branding and online reputation
A dog advertising agency does not have short-term goals. Your agent would be looking for a long term relationship with you. He would actively assist you in building an online brand name. As we all know, names and labels are very important. They immediately strike a positive note with buyers.
Make sure you cultivate a good online image for your pet business. The brand name itself can be promoted actively on social media. And once you acquire a name, you have to keep it up. Our digital marketers are experts in this domain and can help you with day-to-day social media management.
4. Website, CTA, and display of strengths
Good SEO practices can drive traffic to your website. But once the customer is there, you have to hold his attention. Customer retention requires the design and development of a trendy website. Now that your audience base grows continuously, so you need to ditch those stereotypical templates. Instead, spend some money on a snazzy website design.
Make sure the website is colorful, aesthetic, and easy to navigate. Do not clutter too many images, but instead be judicious. Insert a call to action (CTAs) to get the users involved and captivate them. You can also place a list of blog entries to connect with the buyers. Finally, display your achievements.
5. Create a buzz through event promotion
The pet business requires long term commitment and resources. Staying in the good books of customers is of vital significance. Promotion is not just about handing out gift vouchers, festive offers, and discount sales.
You have to connect with the buyers on an intimate level. This intimacy requires a good reputation and a strong brand value in the market. You can organize or participate in pet-related events. These events will send the message to your site visitors that you care deeply for the pets!
There is NO one-single rule to become successful in the online pet business. Do your market research, spot the market needs carefully and develop a product or service that is scalable. Learn from the mistakes of other pet businesses and hire advertising and marketing specialists in the field to stay ahead of the competition.
For any pet business marketing queries, contact us at [email protected]